Boost
Think before you act.
Boost Child & Youth Advocacy Centre is a beacon of support and care for children and youth facing abuse and violence. Committed to their well-being, Boost provides a safe haven where young voices are heard, and healing begins.
Our Challenge
Approximately 60% of people in Canada have reported experiencing childhood maltreatment before the age of 15, according to studies. Child abuse has risen in the last five years. It's crucial to teach parents about effective discipline methods and encourage kindness in every action.
Our Insight
Our goal is to promote mindful parenting, urging parents to be aware and kind in how they raise their children. Change often needs both action and reaction. Child discipline issues are usually ignored in daily life, but when we highlight them, people can see how serious child abuse is.
Our Answer
Making use of thermochromic ink we developed a mailer campaign to educate parents firsthand on the seriousness of child abuse. Postcards with children's faces were printed. Anyone who handled each postcard would be presented with a rude surprise where the heat activated ink reacts to their touch and forms bruising on the child's face. By fostering an open dialogue and providing resources for positive parenting, we strive to create a community where the well-being of children is at the forefront, encouraging parents to embrace mindful approaches to discipline.
