A direct mail campaign to educate parents on the severity of child abuse. Not all parents understand what abuse really is, and commit acts while frustrated because they don't know their own strength. A touch-sensitive direct mailer creates unintended bruises when handled. Heat sensitive ink leaves bruises on a child's face when touched.
ClientBoost Child Youth & Advocacy CentreProjectBruised Ink Postcards (Concept)ServicesDesign, Art Direction & OOH
